I. User Stories
December 04, 2024
- Frida is a 32-year-old HR Administrator who commutes to work by car during rush hours daily. She needs to swiftly find an available parking spot that complies with environmental parking regulations. She wants to contribute to a cleaner environment and to avoid wasting time circling for parking.
- Gösta is a 62-year-old car mechanic, who gets fined at his usual parking-spot, right outside of work. He prefers to stick to familiar systems and minimize disruptions caused by digitalization and unclear regulations. Because of this, he would benefit from a straight-forward parking solution that doesn’t rely on new technology.
We conducted our research via channels in our nearby vicinity of car owners and commuters. We then compiled and analyzed them and found that we were able to create two personas which are fully usable. Further we learned that they are appropriate for representation of users across the entire spectrum of our test subjects. The results of the research we conducted is manifested in these two personas since we feel that they embody a wide range of potential users and we found that there was a need for a diverse and flexible parking app solution.
On the one end of the spectrum we have created the persona of Frida, a 32 year old woman, a professional, she is tech-savvy, career minded and concerned about the environment, thus she welcomes the advent of such a solution which caters to the environmentally conscious commuter/car owner. From Fridas perspective the benefits of Parkly are doubtless environmentally motivated as well as it would provide assistance when parking spaces are limited on environmental/cleaning days.
On the other end of the spectrum we have chosen to create the persona of Gösta, a man in his sixties, working class, he is less proficient in the use of modern technology, especially computers, than average and in favour of a user friendly solution. From his perspective, the benefits of Parkly are more to cater to his parking needs rather than being environmentally motivated.
The motivation for these two personas and everyone in between to use Parkly, regardless of the level of their technical ability, would be to appreciate a way to conduct their parking activities with the help of an application that has a hassle free set up and lets the user operate it with as little complexity as possible. The app instructs and informs with clear and easy to understand navigational features such as colorized mapping and geographical UI reminiscent of other widely recognized apps.
